Encyclopedia of Electrical and Electronics Engineering

 

 
Intellectual Property
Patents, Trade Secrets, Copyrights and Trademarks


By Joseph S. Iandiorio



I. THE PROTECTION AVAILABLE

II. ESTABLISHING THE PROTECTION

III. INTERNATIONAL PROTECTION

IV. FROM INVENTION TO PATENT: THE INVENTOR'S ROLE

V. REGISTERING A TRADEMARK

VI. REGISTERING A COPYRIGHT

VII. SOFTWARE PROTECTION

VIII. CONTRACTUAL PROTECTION

IX. LICENSING AND TECHNOLOGY TRANSFER

X. INFRINGEMENT AND LITIGATION OF INTELLECTUAL PROPERTY<




IX. LICENSING AND TECHNOLOGY TRANSFER

A license is simply a special form of contract or agreement. Each party promises to do or pay something in return for the other party doing or paying something too. Those contracts that deal with transfer of technology, or more broadly, intellectual property -- patents, trade secrets, know-how, copyrights, and trademarks -- are generally referred to as licenses. The licensed property can be anything from the right to use Mickey Mouse on "T" shirts or to make copies of the Star Wars movie, to the right to operate under the McDonald's name or to use a patented method of making a microchip or to reproduce, use or sell a piece of software. Basic to any licensing activity is of course a valuable property right to be licensed. Typically this is a patent, copyright, trademark or trade secret.


A. Typical Provisions

Typically the term license is used to refer to a number of different types of contracts involving intellectual property, including primarily an assignment, an exclusive license and a non-exclusive license.

An assignment is an outright sale of the property. Title passes from the owner, the assignor, to the buyer, the assignee. Assignments can take a number of forms. An assignment can be of an entire patent including all the rights under the patent. It can be an undivided fractional portion of all the patent rights (i.e., 30% undivided interest). It can be all the rights embraced by a patent limited to any geographical part of the United States.

A license is more like a rental or lease. The owner of the property, the licensor, retains ownership; the buyer, the licensee, receives the right to operate under the property right, be it a patent, trade secret, know-how, copyright, or trademark. An exclusive license gives the licensee the sole and exclusive right to operate under the property to the exclusion of everyone else, even the licensor. A non-exclusive license, in contrast, simply permits the licensee to operate under the licensed property but without any guarantee of exclusivity. If the licensor can find more licensees he can license them. Others may already be licensed. The licensor himself can operate under the property.

An assignment by definition is exclusive since the assignee is acquiring full right and title to the property. Many licensees prefer an assignment or exclusive license because they want a clear playing field with no competitors in order to maximize their revenue from the property and justify the license cost. Within either of these forms -- exclusive license or non-exclusive license -- there may be included a right to sublicense, which is the right of the licensee to license others. This removes part of the licensor's control over the property and at the same time increases the licensee's liability for not only his own conduct and payment, but that of all his sublicensees too. A sublicense is an important and valuable right which is not automatically conveyed with the primary license right. It must be expressly granted. The term "transferrable" in a license means that the license can be transferred as a whole along with the part of the licensee's business to which the license pertains: it does not confer the right to sublicense.

Licensors often prefer a non- exclusive license because it spreads their royalty income over a number of diverse licensees, thereby increasing the chances of a successful return. In addition, if the property is freely available to all credible businesses then no one is left out or disadvantaged. All have an equal chance to compete and the chances are lessened of a lawsuit from a rejected potential licensee.

Great care must be exercised to clearly define the property being licensed. Is it more than one patent or just one patent, or only a part of one patent? Is it just the trademark or the entire corporate image, names and advertising and promotional scheme and graphics? If it concerns copyright, does it cover just the right to copy a book or other printed material in the same print form, or does it include the right to: translate it into another language; adapt it for stage, screen or video; create derivative works; merchandise its characters and events on T-shirts and toys? If it involves know-how or trade secrets, where are they defined? The licensee must be sure that he is getting what he wants and needs. And a licensor must be sure to make clear the limits of his grant. In a software license if the grant is only to use the software, not to modify it or merge it with other software, that must be expressly stated.

Time limits must be unequivocally stated. When a patent is involved, care must be taken not to extend the term of the license beyond the expiration of the patents. Any such arrangement can be considered an attempt to extend the patent right beyond the statutory period and can invalidate the license as well as making the patent unenforceable. Payments should be scheduled for post-patent expiration only if the totality of the business circumstances dictate: for example, if it was done to ease the payment burden and is not truly an extension of the patent exploitation.

If trademarks, copyrights, know-how or trade secrets are involved in addition to or instead of patents and the royalties and other considerations are based at least in part on them, then the patent term limit is not strictly applicable. In many cases, shorter license periods are preferred because it permits the licensor to re-acquire control and the licensee to get out from under the burden sooner if the license is not working out. There is no time period on assignments. Assignments, like diamonds, are forever.

A license may have numerous, different limitations besides time. The unit quantity or the dollar value of products or services sold may be limited. Thus a licensee could be limited to production and sale of only a fixed number or dollar value of the potential product per month or per year. But this approach runs the risk of violating the antitrust law, if, for example, the licensor uses this limitation to control supply or prices in the market.

The license can also be limited geographically. That is, the licensee may be limited to making and selling a patented device only in a single county, state or region. Care must be taken here, too, to avoid conflict with the antitrust laws. And it must be understood that the geographical limits only apply to the first sale. In the case of a patent the licensee can only be restricted to making and selling the patented device in the designated territory. Once the licensee has parted with the product, no further control can be exercised over where it can be used or re-sold. Geographic limitations appear frequently in trademark licenses, especially those involving franchising.

Field of use limitations are quite common too. This limitation restricts the licensee to exploiting the licensed property only in a designated field or market. For example, a license for technology relating to an engine may be limited to separate uses or sizes of engines for each different license. The division could be by use, such as lawn mowers, farm tractors, automobiles, boats and planes, or by size, such as 0-10 horsepower, 11-50 horsepower, 51-500 horsepower. If the licensed property is a trademark or copyright the license might be limited to only wholesale or only retail, or certain types of stores such as discount stores, chain stores, supermarkets or department stores. Or the limitation could be to the type of goods: toys, children's clothing, children's furniture, posters, a TV show, a comic book serialization.

Clauses which require a licensee to buy certain supplies from the licensor as a part of the license agreement are often appealing to licensors, but they are not recommended. Such provisions are commonly referred to as "tying" clauses and can violate the antitrust law. To compel a licensee to take one item in order to get another is anticompetitive. However, if there is a valid business reason it may be permissible: the patented machine won't work well without the proper quality supplies. But even in that case the courts prefer that the licensor publish specifications that must be met and then let the licensee purchase its supplies from whomever it wishes so long as the specifications are met.

Avoiding tying is a common problem where the licensed property involves trademarks: trademark licensors are compelled to monitor the product produced and sold or the service provided by the licensee in order to ensure that the public is getting the quality that the licensor has established for its goods or services. When a trademark is assigned or sold with the entire business to which it relates, no further supervision or control need be exercised by the original owner over the subsequent use of the mark. However, if the owner of the mark is merely licensing the mark to another, control must be exercised. Otherwise the transfer is deemed merely a naked license and constitutes an abandonment of the trademark. The rationale behind this is that without the requirement of control the right of a trademark owner to license a mark separately from the business in connection with which it has been used would create the danger that products bearing the same trademark could be of diverse quality. If the licensor were not compelled to take some reasonable steps to prevent misuse of his trademark in the hands of the licensees, then the public would be deprived of its most effective protection against misleading use of a trademark. The trademark would no longer be a guarantee of consistent quality established by the licensor. But even with such extreme burdens and consequences on the licensor, courts prefer the public specifications to tying.

The delicate issue of tying can arise in many ways: a licensor requires that a licensee take a license under a patent in order to get a license under a trademark, or under a number of patents in order to get the one patent the licensee desires. Again, however, valid business reasons can excuse such behavior.

Perhaps the most universal concern in negotiating a license is: how do you assign a dollar value to intellectual property? First, you determine what it cost to acquire that property, to build that property. There is the research and development cost involved in coming up with a new invention; there is the design cost of coming up with a new trademark or copyrighted work; there is the cost of commercializing the invention; there is the cost of advertising and promoting the trademark or copyrighted work, which can run into millions of dollars a year; and there are always incidental costs, like the legal costs, engineering costs, and accounting costs. All of these are hard costs that went into creating the property.

Second, you can determine how this intellectual property affects the profitability of the product or the business. Can you charge more because you have a famous name, or because of the new features that your invention has bestowed on the product? Can you cut costs because of the new technology of the invention? If you can, you determine dollar values for those figures.

You might also determine how much your intellectual property increases your gross revenues by opening new markets or by getting a greater percentage of established markets. All of these figures can be converted into dollar amounts for valuation.

While a "typical" royalty rate for a non-exclusive license for patents, trade secrets or know-how is universally stated to be 5%, that rule is honored in the breach as much as in the keeping. Non-exclusive license royalty rates in patent licenses can be 10%, 20%, 25%, or even higher. And exclusive license royalty rates always tend to be higher because the licensee is getting total exclusivity and the licensor is at risk if the licensee does not perform. Exclusive licensors generally demand initial payments for the same reason. In determining a reasonable royalty as a damage award in an infringement suit, courts have considered: the remaining life of the patent; the advantages and unique characteristics of the patented device over other prior devices; evidence of substantial customer preference for products made under the patent; lack of acceptable non-infringing substitutes; the extent of the infringer's use of the patent; and the alleged actual profit the infringer made which is credited to the patent.

Trademark royalties vary widely with the scope of the rights converted from a mere license to a total business franchise package. Copyright royalties are in the neighborhood of 15% for authors of books and games including video games, but these, too, vary widely as a function of the nature of the rights conferred.

The length of time or term of the license is critical in setting royalties, too. The longer the term, the longer the licensor is at the mercy of the licensee's ambition. This drives up the price, both lump-sum, up-front payments and royalty schedules. Geographical coverage counts, too. The more of his exclusive territory he gives up the more the licensor will demand. Uncertainty in the market place for the licensed property due to an untested product, environmental concerns, or FDA approval drives down the price, while savings in manufacturing and sales costs, or a famous trademark, or a "hot, new property" like E.T. drives up the price. A new feature that makes the product more appealing without great increase in cost will also tend to increase the royalty rate or up-front payment.

Care must be taken in setting the basis of the royalty. It is tempting to strike right at the heart of the matter and settle on a royalty, for example, of one half the savings or one tenth of net profit. But these are uncertain and changeable quantities which create the opportunity for mischief and misunderstanding. It is better to translate those values into the equivalent percentage of the selling price, the most visible and easily ascertainable figure. Separately, care should be taken to choose a fair and proper royalty base. It is generally not fair to claim a royalty on a one million dollar system based on the inclusion of a $100 patented component. On the other hand, if that $100 component is the very thing that makes the million-dollar system work and makes it appealing and saleable, it may be unfair to measure the royalty only by the value of the $100 component.

In any commercial agreement in which the consideration promised by one party to the other is a percentage of profits or receipts or is a royalty on goods sold, there can be found nearly always an implied promise of diligent and careful performance and good faith. But licensors generally seek some way to ensure that the licensee will use his best efforts to exploit the property and maximize the licensor's income. One approach is simply to add a clause in which the licensee promises to use his "best efforts". Another approach is to compel certain achievements by the licensee. The license may require a minimum investment in promotion and development of the property. That may be expressed in dollars, man hours or even specific stated goals of performance or sales. Or the simpler approach of a minimum royalty can be employed: the licensee pays a certain minimum dollar amount in running royalties annually, whether or not the licensee's sales actually support those royalties. Not a pleasant condition for the licensee but a lot of peace of mind for the licensor.

Perhaps the best insurance for performance is a competent, enthusiastic licensee. A little preliminary investigation of the licensee: net worth, credit rating, experience, reputation, manufacturing/sales capability, prior successes/failures, can assuage a lot of fears and eliminate risky licensees. A reverter clause which evicts the licensee and returns control to the licensor upon unmet goals is the ultimate protection. Often the licensor's greatest concern is that the licensee might now or later sell one or more competing products so that there arises a plain conflict of interest. A non-compete clause can prevent this, but antitrust dangers are raised by such clauses and licensees do not like this constraint on their freedom. Other approaches are safer, e.g., minimum performance levels.

The license should make clear that there is no implied grant under any other property of the licensor. But the licensor must be sure to convey in the license all the rights necessary to fully effect the purpose of the license. Granting a license under a patent while holding back on another dominant patent or important improvement patent is not only inviting trouble, it could raise more serious issues of misrepresentation or fraud. Even selling a patented machine may imply a license to make the patented device produced by the machine.

Grant-back clauses are those that compel the licensee to assign or license back to the licensor any new properties developed by the licensee. Licensors do this so they will not be cut out of their own technology by the march of progress. Licensees object because they do not wish to perpetuate the dominance of the licensor nor to share the innovations that only they have funded. Antitrust issues can arise if the grant-back is of an assignment or exclusive license, especially if the licensor has a right to sublicense and uses this perpetual technology lifeline to control a segment of an industry. A mere non-exclusive license for the purpose of permitting the licensor to keep a level playing field is generally acceptable.

Generally there is included in each license a provision that the license is not transferrable by the licensee: the licensee cannot assign the license. This is done to prevent the licensor from suddenly finding himself in bed with a licensee he did not choose or approve, one who might be his largest and toughest competitor and whom the licensor would never have licensed. However, the constraint on transferability of the license is not without limitations. For example, the licensee may not agree to be prevented from transferring the license along with the sale of the business to which the license pertains. A right of first refusal to the licensor sometimes alleviates the problem, as do short license terms.

Very often licenses are the result of litigation or threatened litigation. Especially in these cases a release for past infringement should be included. This simply ensures that the licensee cannot be sued for damages accrued prior to the date of the license.

A marking clause is normally required by the licensor. Such a clause requires the licensee to accompany each use of the trademark or copyright or each product embodying a patented invention with a suitable notice identifying the patent number or announcing the trademark or copyright protection. This not only avoids any misunderstanding as to ownership of the property, but also bestows certain rights against copiers not otherwise available: a patent infringer is not liable for damage if he had no notice of the patent, unless the patented product was marked with the patent number.

The desire for a fair and even playing field normally dictates the inclusion of a "most favored licensee" clause, which promises that if a later licensee is given a license on better terms than an earlier licensee, then the earlier licensee has a right to insist on those better terms for itself.

A warranty clause compels the licensor to state that he has all right, title and interest in the property necessary to undertake this licensing agreement: there are no other licensees (if this is an exclusive license), there are no other prior commitments, the government has no rights, and other similar assurances. Basically the licensor guarantees that he has the right to give what he is giving.

Serious problems can arise when an infringement occurs. Who will sue the infringer? Who will pay for the litigation? Who will choose and control trial counsel? Who will share in any recovery and how will it be apportioned? All of these concerns are handled in one or more clauses under the heading of obligation to sue infringers.

Of no less importance is the handling of new properties which are created under the license. Who is to pay for the filing for new trademarks and copyrights and patents? Who will choose and supervise the patent attorney chosen? The licensee may, as the licensor, wish to see the property strongly upheld in any litigation in order to strengthen the licensee's position against its unlicensed competitors. But there are conflicting interests here, too. While the licensor wants to sustain his property against infringers, the licensee may hope that the scope of coverage of the property is narrowed or eliminated so the licensee can be free from the need for a license. The same conflict is possible in pursuing patent, trademark and copyright protection initially. Broad coverage granted by the U.S. Patent and Trademark Office or the Copyright Office will benefit the licensor and an exclusive license but not necessarily a non-exclusive licensee.

The use of the licensor's name on or in connection with the licensed property should be clearly defined. In some cases the licensor desires its name to be used fully and properly. In other cases the licensor may allow its name to be used only in specific forms and in limited situations, or may not allow its name to be used at all. The licensee may have similar desires. These issues depend on the party's need to promote its name on one hand and to protect its reputation and limit its liability on the other hand.

The responsibility for defending against, and indemnification for, product liability suits is a serious concern. A licensor can be liable for the deeds of its licensee if the licensor's technology is used in the product or even if only the licensor's name or trademark is associated with the product. A clause that defines each party's responsibilities and duties is useful to minimize disputes if such problems arise.

Confidential disclosure clauses are necessary in nearly every license agreement, especially those involving trade secrets, know-how and patent applications. Such clauses are not only necessary in protecting the property which is the subject of the license, but also of all the technical, business, financial, marketing and other information that the parties will learn about each other during the license term and even during negotiations before the license is executed.

A clause defining adherence to government regulations is also a commonly needed provision. Who must obtain FDA approval? Who must obtain the export license? approval from the State Department regarding the munitions list? Who is liable for the proper labeling? importation taxes? export fees?

There should be a clause that defines the circumstances -- time, conditions, notice -- under which each party can terminate the license. Typically the licensee can elect to terminate after some initial period of time and the licensor can terminate upon any default in payment or other obligations by the licensee. Each party can terminate upon a breach of the agreement by the other. And the license normally terminates or expires automatically after a predetermined period.

No license is complete without reporting and payment provisions. The licensee must report sales or use of the licensed property periodically (monthly, quarterly) in written statements setting forth the number and dollar value of sales, for example, in the case of a patented product. Payment is made according to that report within a predetermined period. The licensor has the right to inspect the licensee's books at reasonable times to ensure that the reports are honest and accurate. Variations in the amount of royalties paid of more than some stated percentage, e.g., 10%, often requires a penalty such as twice the deficiency, for example, or payment of all audit costs.


B. Foreign Licenses

The foregoing clauses and concerns pertain generally to all licenses, domestic U.S. as well as foreign. There are other clauses which are more peculiarly suited to foreign agreements.

Geographic divisions may be more readily applied and more essential in order to abide by the somewhat different treatment of intellectual property in each country. The manufacture and use of the patent, trade secret and know-how based product may be limited to the U.S., but sales may be permitted worldwide.

Payment must be defined as to the currency in which it will be made as well as who will pay any taxes or transfer charges.

Government approval for transfer of royalties and repatriation of capital must be provided for between the parties. Some countries subsidize their own companies who can then sell below market price. When dealing with a licensee who has that subsidy available the licensor will insist on a clause that grants him the same subsidy as the licensee or denies it to the licensee in order to maintain a level playing field in world markets.

Provision must also be made for the particular currency in which payment will be made. Indexing, such as to the price of gold, may also be included. Language must also be included to condition the effective date of the license on the date when all government rules and regulations of all involved countries have been met: when the U.S. government approves the export of the technology, the license is registered with the proper authorities, and the foreign government approves the license.

Generally a force majeure clause common in European countries is employed to excuse defaults when external events -- war, insurrection, strikes, shortages, lightning, flood -- prevent performance. A clause designating the official language of the original license document and of any counterpart originals as well as the controlling language in case of dispute is often included. Finally, a clause which specifies the country whose laws are to apply in resolving any dispute is added to remove any possible source of confusion in interpretation of the license.

A license agreement is a special form of contract in which each party promises to do something in consideration of the promises of the other party. It is based on a business understanding between the parties and common sense applied to attain the business goals. But it is more difficult and complex than normal contracts because its subject matter, intellectual property -- patents, trademarks, copyrights, trade secrets and know-how -- are very unique forms of property. The properties require special action for their creation and maintenance.

And great care is necessary in licensing such properties to maximize their returns and prevent their loss.


X. INFRINGEMENT AND LITIGATION OF INTELLECTUAL PROPERTY

Infringement. The very word can generate reactions of fear, dread, annoyance and confusion -- no matter whether you are the one making the charge or you are the accused infringer. The attempt here is to explain simply what constitutes infringement of intellectual property rights and the typical course of infringement litigation.

All infringement is based on the violation of some right. In the case of patents that is the exclusive right to make, use, sell, offer for sale or import the patented invention. Infringement of a trademark occurs when an unauthorized party uses in commerce a similar mark with similar goods or services so as to cause a likelihood of confusion. A copyright is infringed when the owner's exclusive right to reproduce, prepare derivative works, distribute, perform or display the copyrighted work is done without his authorization. A trade secret right is violated when a commercial or technical business secret is stolen by theft or violation of a confidential relationship.


A. Patent Aspects and General Conduct of Litigation

Understanding patent infringement begins with precisely identifying the patented invention. The drawings and the description of the drawings in a patent do not define the patented invention. Rather, it is the claims: the numbered paragraphs at the end of the patent that define the scope of protection of the patent. It is claims that delineate the zone of exclusivity reserved to the patent owner which if entered by any other unauthorized person constitutes infringement of the patent. In order to determine whether a product or process infringes a patent one must read those claims element by element on the accused device. Every element in the claim as characterized in the claim language must be present in the accused device for there to be infringement. Sometimes a court will find infringement even though the claim is not literally infringed if the infringing device has the same purpose, functions in the same way and produces the same results. This is known as the doctrine of equivalents.

Patent infringement can take three different forms. Direct infringement occurs when the infringer makes, uses, sells, offers for sale or imports a patented device. Contributory infringement occurs when a party sells a component of a patented machine, manufacture, combination or composition, or sells a material or apparatus for use in practicing a patented process which constitutes a material part of the invention. The contributory infringer must know that the thing he sells is especially made or especially adapted for use in an infringement of the patent and not a staple article or commodity of commerce suitable for substantial non-infringing use. Inducing infringement occurs simply when one party induces another to infringe such as by supplying instructions or materials for producing the patented invention. It is also infringement to import into or sell in the United States a product made elsewhere by a process patented in the U.S. during the life of that process patent.

A patent owner has the right to sue an infringer in federal court. Patent suits cannot be brought in state courts.

An accused infringer can also bring suit. If a patent owner is threatening suit, causing customers to desert the accused infringer, scaring suppliers, driving away investors, the accused infringer can bring a Declaratory Judgment suit first, asking the court to declare the patent invalid, not infringed, unenforceable or all three. Any time a patent owner brandishes the patent there is the risk that the accused infringer will bring suit first and in whatever location he chooses provided jurisdiction and venue requirements are met. That is why a letter charging infringement must be carefully drawn and the patentee must carefully weigh his conduct. For if the words or deeds of the patent owner raise a reasonable apprehension of suit in the accused infringer the infringer has the right to file a Declaratory Judgment action first to attempt to put an end to the harassment. The law seeks to prevent a patent owner from profiting from the threat without ever putting the patent to the test.

In a patent infringement suit a patent and each and every one of its patent claims is presumed valid. That means the infringer has the burden of introducing sufficient evidence to overcome the initial presumption and prove invalidity. And each claim stands on its own: that one claim is held invalid does not necessarily invalidate any other claim of the patent. If the accused infringer is found to infringe even a single claim the patent is infringed.

An alleged infringer can defend on a number of grounds: the patent is invalid; not infringed; unenforceable because it was misused, to control unprotected goods for example; the invention was not novel; was obvious; was insufficiently disclosed -- that is, the patent did not explain how to make and use the invention sufficiently for one skilled in the art to understand; and/or that the inventor did not disclose the best mode of carrying out the invention.

There are powerful remedies available against infringers. An injunction can be fashioned by the court to stop the infringer from making, using and selling the patented device to preserve the patent owner's exclusive right to practice the invention. Damages can be and usually are awarded -- Polaroid was awarded nearly one billion dollars in damages from Kodak after trial. The damages are to be adequate to compensate the owner for the infringement. They will be at least equivalent to a reasonable royalty. Interest and costs can be added and the damages can be increased up to three times actual damages, for example, if the infringement was willful. Embarking on a course of infringement without an opinion of patent counsel that the patent is not infringed or is invalid, unenforceable or defective in some way can be grounds for charges of willful infringement. While an infringer's profits generally cannot be recovered, they can be considered damages if those profits are from sales that the patent owner would have made but for the infringement. Attorney's fees, which in many cases are greater than the damages, can be awarded in exceptional cases, e.g., willful infringement; failure to make proper, timely, discovery; frivolous claims; general obstreperous behavior. Damages can only be recovered for a period of six years prior to the filing of the complaint or counterclaim for infringement. If the patented product is not marked with the notice "patent" or "pat." and the patent number no damages can be recovered unless the infringer has actual notice that he is infringing such as by letter or by filing suit.

Between the time a suit is instituted by filing the complaint in federal court and the time the trial actually begins, there is a period during which discovery is made and various motions can be filed. Both of these activities can be expensive, time consuming and vexatious for the litigants as well as hectic for the attorneys. This period generally begins after the defendant has filed and served its answer to the complaint.

However, a motion to dismiss can be filed before the filing of the answer in an attempt to end the case before it begins. Grounds for such a motion include: lack of jurisdiction of the court over the subject matter or over the defendant; improper venue (wrong locale of court); insufficient process or service of process (improper service of the complaint on the defendant for example); failure to state a proper legal claim; or failure to join a necessary party, for example, the patent owner.

If the case survives this first assault, an answer will normally be filed and a schedule for discovery will be set. During this time each party can serve on the other party written questions called interrogatories which must be answered in a set time. Each party can also serve on the other party requests for admissions to save the time and cost of proving facts which are undisputed or plainly obvious. If a party denies those admissions and it later appears that there was no real question of those facts, the costs and attorney's fees required to prove those facts can be assessed against the party who refused to make those admissions.

Each party can take the deposition of the other and of third party witnesses and can subpoena documents of third parties as well. Depositions are proceedings whereby a sworn witness is questioned by one side's attorney, then cross-examined by the other's and all the questions and answers are recorded by a certified court reporter. This normally takes place at one of the attorneys' offices or at the premises of one of the parties or anywhere else at the agreement of the parties. The recorded testimony is later submitted to the witness for verification and signature and can be used in court at trial. Each party can also request the other to produce all relevant documents: "documents" includes everything from notes on napkins to electronic media. In all of these discovery procedures there is wide latitude as to the subject mater. Unlike court proceedings where inquiries are generally confined to eliciting evidence relevant and material to the issues being tried, there is no such limitation during discovery. One can pursue any discovery paths which may lead to relevant evidence. This can be annoying to litigants but it is the procedure and should be understood.

During this pretrial period the court will generally suggest or even urge the parties to settle. The court will also require identification of proposed witnesses and of issues to be explored during discovery and will impose a schedule for discovery that must be adhered to by the parties. Additional motions may be brought as new issues arise or as new evidence on old issues is discovered. At some point one or both parties may bring a Motion for Summary Judgment in an attempt to win the case without having to go to trial. This motion is submitted based wholly on "paper": deposition transcripts, answers to interrogatories, admissions, documents and affidavits but no live testimony. The moving party can win only if it shows that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law. The opposing party will try to show to the contrary: that there are material facts in controversy. One by-product of such a motion is that both parties pretty much reveal the entire theory of their case and all of their proofs which otherwise might not have been disclosed until trial.

Often one of the parties feels a need for instant redress and cannot wait until after discovery and trial. For example, a patentee may want the accused infringer stopped now before trial because the infringer's shoddy knock-offs are stealing the patentee's limited market for the patented goods and souring the buying public's taste for the product because of the poor quality of the knock-offs. Or the accused infringer may seek such preliminary relief because the patentee's charges of infringement have scared off customers, suppliers, potential strategic partners or financial investors.

In that case the aggrieved party can move for a preliminary injunction. In that proceeding after no or limited discovery, based on documentary evidence, transcripts of deposition testimony and a hearing in the nature of a mini-trial in court before a judge or magistrate, the moving party presents its case and the other party opposes.

To prevail on a motion for preliminary injunction the moving party must prove not just that he is likely to win after a full trial on the merits but that he will be irreparably harmed if he does not get the injunction now, that the other party will not be unduly harmed, and the public will not be prejudiced.

Any decision to move for a preliminary injunction must be carefully weighed. First, it requires a complete disclosure of the case in order to show a strong likelihood of ultimate success after trial so you essentially have to prove your entire case now. Second, in addition, you must prove irreparable harm, no unfair prejudice to the opposing party and careful preservation of the public's stake in the affair. Third, it must all be done in great haste, sometimes before all the facts and theories are fully obtained and considered. Fourth, if the motion is not granted, the opposing party will be elated, buoyed up, feeling he "won" the case when all that really happened was that the judge saw no need for instant redress. The judge might have felt that the movant had shown a likelihood of success on the merits but was unconvinced that irreparable harm would result if an injunction was not immediately issued. But the opposer will not always see it that way, he will believe it vindicates him, validates his position and it may inspire him to fight all the harder. On the other hand, if the moving party wins, it shows that the court is already convinced of the soundness of his position and is predicting ultimate victory. That can end the case quickly.


B. Trademark Aspects of Litigation

A trademark owner has the exclusive right to use his trademark on his goods in commerce. If the trademark is registered in the U.S. Patent and Trademark Office then other additional rights inher. A registration extends the owner's exclusive right throughout the U.S. even to locales where he has not yet used the mark. And it establishes jurisdiction over trademark infringement suits in federal court.

Federal registration also allows the registrant to give notice that the mark is registered with the words "Registered in U.S. Patent and Trademark Office" or "Reg. U.S. Pat. and Tm. Off." or (r). However, in an infringement suit, if there has been no such notice displayed with the mark, then no profits or damages can be recovered unless the infringer had actual notice of the registration.

Certain exclusive rights are bestowed by federal registration. Any person who uses any reproduction, counterfeit, copy or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution or advertising of any goods or services which are likely to cause confusion, to cause mistake or to deceive will be liable as an infringer. Also liable as an infringer will be anyone who reproduces, counterfeits, copies or colorably imitates a registered mark, applies it to labels, signs, prints, packages, wrappers, receptacles or advertisements intended to be used in commerce on or in connection with the sale, offering for sale, distribution, or advertising of goods or services, if that is likely to cause confusion, mistake or deception.

An infringer who is engaged solely in the business of printing the mark for others is only liable to an injunction. Similarly, where an infringement occurs by virtue of appearing as paid advertising matter in a newspaper, magazine or electronic medium the publisher will only be liable to an injunction. Even then an injunction may not issue if stopping further publication of the infringing mark delays the time of publication or programming beyond its normal time.

An infringer not in those limited categories listed above will be subject to an injunction against future infringing activities as well as the infringer's profits, damages sustained by the trademark owner and the cost of the action. The court can also award treble damages and attorney's fees. Further, the court may order that all labels, signs, prints, packages, wrappers, receptacles, and advertisements bearing the mark in the possession of the infringer and all plates, molds, matrices and other devices for making them be delivered up and destroyed without any reimbursement to the owner.

When a registered mark is involved in litigation the court may determine the right of that mark to a registration or cancel it in whole or in part, restore a cancelled mark or take any other action needed to rectify the registration and may order the U.S. Patent and Trademark Office to carry out the action determined by the court.

The remedies for counterfeit marks are much more stringent. In the case of counterfeit marks a court upon proper showing may grant an ex parte order to seize the counterfeit goods without previously informing the alleged counterfeiter. Such an order can result in the sealing of a warehouse before the owner even has notice that a proceeding has been filed against him. To obtain such extraordinary measures the moving party must show that if notice were given the counterfeit goods would be destroyed, moved, hidden or otherwise made inaccessible. The court will take custody of the goods and the moving party must provide adequate security, e.g., a bond sufficient to cover any damages if the seizure is later adjudged to have been wrongful. A party who had his goods wrongfully seized may recover damages for lost profits, cost of materials, loss of good will, punitive damages and attorney's fees.

The discovery procedures, including depositions, interrogatories, requests for production of documents and requests for admission, are the same procedurally as in patent cases. The same procedural motions are available for trademarks as for patents: motions to dismiss, motions for preliminary injunctions, and motions for summary judgment as well as Declaratory Judgment actions. But, the evidence sought and the proofs required are different. Here the trademark owner will seek to prove infringement by showing likelihood of confusion, copying of the mark by the infringer, and the owner's prior use, widespread use and substantial advertising and promotion while the alleged infringer will seek to show no likelihood of confusion, that the mark has been misused in violation of the antitrust laws, or was obtained wrongfully or through fraud or that the mark is descriptive or generic. Considered in determining likelihood of confusion is similarity of the appearance, sound, impression, or meaning of the marks, similarity of the goods, similarity of the channels of trade in which the goods move, and similarity in the purchasers.


C. Copyright Aspects of Litigation

Copyright protects original works of authorship fixed in a tangible medium of expression, e.g., print, film, phonograph records, electronic media. Note the protection extends to "original" works not just "novel" works. That is, as long as the work is original with the author that author will have copyright protection. Thus theoretically if two people using the same camera, settings, and film take the same picture of the Washington Monument and produce the identical photographs, each owns the copyright in his photograph. Practically, if such an event should occur one of the photographers will claim the other copied his work. To prove this he must show his photograph was made first and the other photographer had access to it. This coupled with the similarity of the photographs will prove a prima facie case of copyright infringement which the other party can defend by showing no access and independent creation. Note also that copyright protects the form of the expression, not the idea or concept behind it. The copyright owner cannot stop other photographers from taking the same picture of the Washington Monument. Lotus cannot stop others from making spreadsheets only from making one similar in look and feel to Lotus' 1-2-3.

In addition to the usual definitions of fraud, invalidity, non-infringement, non-copyrightable subject matter and misuse theories, also available under copyright law is the defense of fair use. Fair use arises when the work was copied for purposes of criticism, comment, news, teaching, scholarship or research. To determine whether a fair use exemption applies courts examine the purpose and character of the use (commercial or non-profit); the nature of the work; the amount of the work copied; and the effect of the copying on the market for the work.

Copyrightable works take many forms: literary works; musical works; dramatic works; pantomime and choreographic works; pictorial, graphic and sculptural works; motion pictures, and other audiovisual works; sound recordings and architectural works. Copyright also covers compilations and derivative works but only the new authorship contribution not the underlying preexisting material.

The copyright owner has certain exclusive rights which if violated constitute infringement: to reproduce the work; to prepare derivative works based on the copyrighted work; to distribute copies by sale, rental, lease or lending; to perform the works publicly; and to display the work publicly. In addition the authors of visual art works have the rights of attribution and integrity. The author must be claimed as the author of his work and can prevent the use of his name with any work not authored by him or any work authored by him but substantially changed. The author can prevent any intentional or grossly negligent destruction of his work and can prevent any intentional distortion, mutilation or modification of the work.

While copyright notice is no longer required since the U.S. joined the Berne Convention in March 1989 and lack of notice no longer forfeits copyright protection, it is still prudent to apply the notice to prevent the defense of innocent infringement in mitigation of actual or statutory damages.

While copyright registration is not mandatory no action for copyright infringement of a U.S. work can be brought unless a registration is obtained or has been or will be applied for. In addition, no statutory damages or attorney's fees can be recovered for infringement of an unpublished work commenced before the effective date of its registration or for infringement commenced of a published work after first publication and before the effective date of its registration unless registration is subsequently made within three months of the publication of the work.

Copyright infringement actions, like patent infringement actions, can only be brought in federal court. At any time during an action for copyright infringement the court may order the impounding of all copies made or used in violation of the copyright and of all plates, molds, matrices, masters, tape, film negatives or other articles by which copies can be made. As a part of a final judgment the court can further order the destruction or other disposal of those items.

A copyright infringer is liable for actual damages and profits or, at the election of the copyright owner, statutory damages. Thus the copyright owner can recover the damages suffered by him and any profits of the infringer attributable to the infringement. The copyright owner need only prove the infringer's gross revenue and the infringer must prove his deductible expenses and profits attributable to other factors.

Alternatively, the copyright owner can elect to recover statutory damages. If it can be shown that the infringement was willful, the upper limit of recovery can be extended. The court can award costs and attorney's fees.

Unlike for patent and trademark violations, copyright law provides that any person who willfully violates a copyright for commerce or financial gain can be criminally liable and infringing copies as well as the means for making them can be forfeited or destroyed. Further, a fine can be imposed for fraudulent removal or alteration of a copyright notice, fraudulent giving of copyright notice or false representation of a material fact in an application for copyright registration.

The discovery procedures, including depositions, interrogatories, requests for production of documents and requests for admission, are the same procedurally as in patent cases. The same procedures are available for copyright as for patents and trademarks: motions to dismiss, motions for preliminary injunctions, and motions for summary judgment as well as Declaratory Judgment actions.

Litigation progresses in a similar manner in cases involving trade secrets and unfair competition, trade dress, false advertising and similar issues except that there is no government "deed" to the property as there is with patents, trademarks and copyright: the existence of the "property" and its ownership must be established by external evidence.

 

This Book Can Be Purchased from Its Publisher,
John Wiley & Sons.

This Passage was Posted with the Exclusive Permission of Wiley & Sons Publishers and It May NOT Be Reproduced, Edited, Transmitted or Reprinted in ANY Fashion without the Written Permission of Wiley & Sons Publishers.
 
 
 
 
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